Friday, 10 May 2013

Is your site Traffic Worthy?

This was a very interesting email I received from Matthew Graves of WebBizInsider.  It is one that made me think about my marketing messages.  Perhaps it might apply to you also.

"OK, this might sound a little crazy, coming from someone who runs a site to generate traffic, but here it is!

DO NOT surf or click links until your site is "Traffic Worthy"! Are you spending too much time focused on getting traffic to crappy sites?

I spend a fair amount of time checking sites, surfing on exchanges, checking links, and such, so I get to see a lot of sites that members are promoting using all the different tools we provide. Frankly, a lot of what people are promoting on traffic exchanges and safelists is simply not "Traffic Worthy"!

I am not trying to offend anyone and this is not about personal preference, it is about RESULTS!
Many people spend so much effort driving traffic to their websites, only to get frustrated when they are not getting the results they want. Since some members have great results and others have none, then it isn't the quality of the traffic ... it is the sites that they are promoting.

If you want success, you need to balance your time between developing your offers and driving traffic to your offers. The standard mistake is to spend 90% or more of your time driving traffic and 10% or less actually looking at what you are promoting.

Now, I am not saying that you need to learn HTML and become a website designer. Frankly, that is a waste of your time too because there are so many tools for creating basic sites today that the skill is becoming unneccessary unless it is your full-time occupation. Just join AdKreator, Instant Splash, or use one of the many other tools out there.

Let's do the "Traffic Worthy" Test:

1. When you are surfing, do you see the same page you are promoting over and over again? If Yes, NOT Traffic Worthy.

2. Does your page you are promoting GRAB the viewer's attention in the first 4 seconds? If No, NOT Traffic Worthy.

3. Once you have the attention, does your page communicate the ONE thing which is most likely to create Interest? If No, NOT Traffic Worthy.

4. Does your page have a CLEAR Call to Action telling the viewer what they need to do? If No, NOT Traffic Worthy.

5. Do you have a tracking system in place so you know how much traffic you sent to the page and the results you received in return? If No, NOT Traffic Worthy.

So, if your site is not UNIQUE, ATTENTION GRABBING, SINGLE BENEFIT FOCUSED, ASK FOR A RESPONSE, AND TRACKABLE, then spend your day today modifying or creating a page that is Traffic Worthy.

Focus your attention not on surfing and clicking today. Do the "HARD" work that is more crucial to your success than any other factor ... creating a COMPELLING AND IRRESISTABLE offer that you can promote on the Traffic Exchanges and Safelists.

Most will not do this. I hope that you are one of the few who will take my advice. Success comes to those who do the things that others will not do.

If you are Ready For Results, then click here WebBizInsider "

To your marketing success

Fran Watson

Thursday, 9 May 2013

Viral E-book Marketing

Success always comes at a cost... not the cost you cover with your bank card but the cost of you taking action and making efforts to learn and do. It's time for you to stop underachieving and making the moves that might change the way you do business online and live your life...

The simple truth of the matter is that the only way you're going to make real money on the net is if your business is based around two crucial things:

1) Large Demand

2) Buyers

The ball is now officially in your court. Are you tapping into markets with massive, valuable demand?...

Viral Ebook Marketing – 5 Secrets Of Viral Marketing Campaigns For Ebooks by Fabian Tan

The important thing about viral ebook marketing is that it takes on a life of its own. As people start spreading your ebook virally around the Internet, more and more people become aware of you, your company and your brand. More people get to know more about your ebooks and other products, and hence you make more sales. It’s free publicity and free sales, a marketer’s dream combination. So how do you get viral ebook marketing right?

Here are 5 secrets of viral marketing campaigns for ebooks:

Secret #1: Make Your Ebook Free The most important component for getting your ebook to become incredibly viral is that it has to be free. If it’s free, more people will be able to get their hands on it. If more people are able to acquire your ebook, the faster it is likely to be passed on to others, through email, social media sites, or even through word-of-mouth.

Secret #2: Have A Shocking Title Write a title that grabs them by the eyeballs (figuratively of course) and include a very attractive ecover of your ebook as well. They say ‘don’t judge a book by its cover’, but well, the title and the cover are the only things we can judge on the first time we lay eyes on a book or ebook. A shocking title goes some way to making your ebook viral.

Secret #3: Include Giveaway Rights Other than making your ebook free and having a shocking title plus attractive cover, including a written statement in your ebook that states it comes with giveaway rights also helps greatly. Giveaway rights basically gives your reader the right to give it away to others without seeking information from the author. This quells any doubts in people’s minds as to whether they can give away the ebook, which goes a long way to making it viral.

Secret #4: Write Jaw-Dropping Content Without high quality content, your viral ebook marketing campaign is likely to collapse like a house of cards. This is the ‘meat’ behind your campaign, so to speak. You need to write content that is fresh or refreshing. You need to put together information that will make people go ‘wow, this ebook is really good.’ The content will be the push factor as to whether people recommend your ebook to their friends.

Secret #5: Make It Short This is optional, but since people are so time-starved today, a short and snappy ebook (often called a report as well) may be more suitable for viral promotional purposes. Since your ebook is free, you don’t have to cram so much information into it as well. A short ebook is consumed faster, which makes it more likely that people will send it to others.

A free, quality ebook can easily go viral with the right viral ebook marketing campaign. Create your masterpiece now, and reap the rewards!

To your success
Fran Watson

P.S. For more marketing tips Click here